If you already have a license to use the buyBC logo, then the chances are you already qualify to participate in the buyBC program. The usage criteria have not changed. Here’s how you know if you are eligible to use the various buyBC marks:

BCgrown: Food, fish, beverages or agricultural products which are 100% grown, caught, or raised in British Columbia.

BCproduct: Processed food, fish, beverages or agricultural products that are made with a majority of raw materials (by composition) which are grown, caught or raised in BC; and are processed and packaged in the province with 51% or more of the direct cost of producing the product in its final form (direct labour, raw materials, processing and packaging) originating in British Columbia.

BCmade: Processed food, fish, beverages or agricultural products that are made with a majority of raw materials (by composition) which are not grown, caught or raised in BC; and are processed and packaged in the province with 51% or more of the direct cost of producing the product in its final form (direct labour, raw materials, processing and packaging) originating in British Columbia.

buyBC: May be used for all products that qualify to use the BCgrown, BCproduct or BCmade marks.

Custom Marks: The BCmade, BCproduct, BCgrown marks can be customized for your product. A list of approved descriptors is available by contacting the program office. Examples include: BCmilk, BCchicken, BCflowers, BCpork. If you are currently using an approved custom descriptor, you may continue to do so, as long as you are licensed to use the buyBC marks.